Touch Points - understanding consumers' lives

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Life Mapper

Select from the options below to reveal more about every day life

This analysis illustrates what happened in the next consecutive four half hours after a specific activity or media exposure has taken place. Using the drop down boxes above: 1 select a target audience, 2 select a day and time and 3 select a start activity or medium. The example below shows what activities people undertook after they were social networking at 17:30 - 18:00 on a weekday.

Example Chart

What happened next example chart

There’s a full version of Life Mapper with extra data for subscribers, If you are not currently a subscriber, please contact us for details Belinda@ipa.co.uk or Rebecca@ipa.co.uk

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