Touch Points - understanding consumers' lives

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Life Mapper

Select from the options below to reveal more about every day life

Select an audience and an activity from the drop down boxes above. The example below shows what our top ten daily activities are

Example Chart

Time spent example chart

There’s a full version of Life Mapper with extra data for subscribers, If you are not currently a subscriber, please contact us for details Belinda@ipa.co.uk or Rebecca@ipa.co.uk

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