Touch Points - understanding consumers' lives

Life Mapper

The IPA has developed TouchPoints Life Mapper in partnership with Kinetic. The TP Life Mapper gives users easy access to top line data from the TouchPoints5 Hub survey published in March 2014.View analysis from the survey for three key areas; daily activities, time spent on these activities and what happened next after an activity or a media exposure.

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There’s a full version of Life Mapper with extra data for subscribers

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